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Wausau Coated Products releases new wine and spirits labelstocks

“Customers have been asking for unique paper labels that perform well in high moisture environments,” says Cheryl Bahr.

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By: Greg Hrinya

Editor, Label & Narrow Web

Wausau Coated Products, a manufacturer of pressure sensitive roll and sheet products, has introduced four new labelstocks for wine and beverage products. These additions will attract attention with both texture and color.

Cotton Courtyard, made with 100% cotton fiber, has a pure white shade, a natural finish and is manufactured with wet strength to maintain performance in moist conditions. This new label option offers an environmental alternative as trees are not used to create this product.

White Motif has a distinctive emboss pattern that will add dimension to any label design. Textured label material is becoming more prevalent in the wine and spirits marketplace. This bright white facestock naturally handles embossing and foil stamping.

Ginseng is a natural-looking addition to Wausau Coated Products’ wine and beverage label offering. This labelstock includes an earthy color tone and fiber flecks that gives it a matchless look.

Classic Natural White Classic Crest is a warm white facestock that is FSC certified. This label is suitable for a variety of print techniques and processes to give brands the opportunity to cultivate a premium look and feel for their product.

“Customers have been asking for unique paper labels that perform well in high moisture environments,” says Cheryl Bahr, corporate manager – strategic business development. “Our new labelstocks will help brand owners make a statement and stand out from competitors.”

All of these new label solutions contain wet strength, feature the company’s H-318 adhesive, and are available with and without Indigo optimization.

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